Program

24 SEPTEMBER THURSDAY

10:00-11:00 FAIR OPENING CEREMONY (PROTOCOL SPEECHES)

TOURISM SUMMIT PROGRAM 1st DAY PROGRAM

11:30-12:10 FUTURE OF HOSPITALITY: EMEA & TÜRKİYE LEADERS SESSION

12:15-12:35 CONNECTING THE WORLD: BOOKING.COM'S VISION FOR GLOBAL TOURISM

12:40-13:20 ICVB “VISION 2036: POSITIONING DESTINATIONS THROUGH THE EYES OF GLOBAL INDUSTRY LEADERS” SESSION

13:25-14:05 DESTINATION SESSION SPONSORED BY MUGLA METROPOLITAN MUNICIPALITY SESSION

14:10-14:50 EGYPT MARKET SESSION 

14:55-15:15 SUPER-APPS AND THE FUTURE OF NEXT-GEN TOURISM

15:20-16:00 NAVIGATING THE FUTURE OF SUSTAINABLE TOURISM

16:05-16:45 EUROPE-TÜRKİYE TOURISM FORUM

16:50-17:30 THE FUTURE OF HOTEL INVESTMENTS IN TÜRKİYE: DATA-DRIVEN GROWTH, 2026 PERFORMANCE, 2027 TARGETS, AND BRAND GROWTH STRATEGIES

 

 

25 SEPTEMBER FRIDAY

TOURISM SUMMIT PROGRAM 2st DAY PROGRAM

10:30-11:10 CIS MARKET SESSION

11:20-12:00 UNION OF MUNICIPALITIES OF TÜRKİYE SESSION

12:10-12:40 CARIBBEAN MARKET  SESSION

12:50-13:30 2026 SEASON EVALUATION, 2027 EXPECTATIONS (SECTOR ASSOCIATIONS AND UNIONS)

13:40-14:20 2026 SEASON EVALUATION, 2027 EXPECTATIONS (HOTELS)

14:30-15:10 TURKISH TOURISM MARKET THROUGH THE LENS OF GLOBAL OTA GIANTS

15:20-16:00 2026 SEASON EVALUATION, 2027 EXPECTATIONS (AGENCY) SPONSORED BY EVENTMAGIX

16:10-16:50 NEW REVENUE ARCHITECTURE IN TOURISM: BALANCING ARTIFICIAL INTELLIGENCE, DISTRIBUTION CHANNELS, AND DIRECT SALES

 

 

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